LinkedIn Banner and Post Image Size Guide

Do you use LinkedIn to connect with professionals and grow your network? If so, you're tapping into one of the most influential platforms for establishing brand awareness and building a personal brand.

But LinkedIn isn't just about networking—it's a powerful tool for finding qualified leads, targeting ads accurately, and engaging with industry professionals.

With LinkedIn’s emphasis on professional connections, having a sharp profile and effective advertisements is more important than ever. By optimizing your images to follow LinkedIn’s banner and post size guidelines, you can make sure your visuals are high-quality and stand out among millions of users.

Read on to learn:

• Image sizing for LinkedIn company pages
• Image sizing for personal LinkedIn pages
• Image sizing for in-feed LinkedIn posts
• Image sizing for LinkedIn Ads
• Tips for designing images for LinkedIn

LinkedIn company page image sizes

Company profiles offer a fantastic way to interact professionally with customers and employees, beyond what personal profiles can do.

By expanding your brand presence on LinkedIn, you increase your brand’s visibility, connect with potential talent, and a way to learn more about your customers. To make a strong impression, it's essential to use high-quality images that resonate with your audience. These sizing guidelines will ensure your LinkedIn visuals look their best:

LinkedIn company logo size

Your company logo is a key element of your brand identity on LinkedIn. Here are the recommended specifications:

• Recommended image size: 400 x 400 pixels
• Maximum file size: 3 MB
• File format: PNG or JPG

LinkedIn company cover photo size

RememberLinkedIn banner-size business pages differ slightly from personal profiles. Your cover photo is a great place to showcase your brand's personality, highlight products or services, or share company news. The recommended LinkedIn company cover photo or banner size requirements are:

• Recommended image size: 1128 x 191 pixels
• Maximum file size: 3 MB
• File format: PNG or JPG

Pro tip: You can preview your LinkedIn profile using this free LinkedIn social media mockup from the Figma community. Test your image's look in the LinkedIn UI and make any adjustments before publishing.

LinkedIn Life tab image sizes

Looking to showcase your company culture and attract top talent? Under the Overview tab on a LinkedIn Business page, you’ll find LinkedIn’s Life tab. This is your space to highlight what makes your company unique—whether it's employee stories, office events, or behind-the-scenes glimpses of your company culture.

To make the most of this feature, use these image sizing guidelines:

• Main image: 1128 x 376 pixels
• Custom modules: 502 x 282 pixels
• Company photos: 900 x 600 pixels
• Maximum file size: 3 MB
• File format: PNG or JPG

Image sizing for LinkedIn personal accounts

Just like businesses, individuals can make a strong impression on LinkedIn by optimizing their profiles. You're representing your personal brand, so it's important to keep your profile professional and showcase your experience in a way that fits your industry.

You’ll need two key images for your personal LinkedIn profile:

• A profile photo
• A background photo

LinkedIn profile photo size

Selecting a LinkedIn profile photo differs from other social media platforms like Instagram or X (Twitter). On LinkedIn, headshots are the way to go—they give a personalized feel and still convey professionalism.

The proper image sizing for profile photos on LinkedIn are:

• Recommended image size: 400 x 400 pixels
• Maximum file size: 8 MB
• File format: PNG or JPG

LinkedIn background photo size

The optimal LinkedIn cover photo size for personal profiles is:

• Recommended image size: 1584 x 396 pixels
• Maximum file size: 8 MB
• File format: PNG or JPG

Your background photo is a fantastic opportunity to add some personality to your profile. Whether it's an image related to your field, a motivational quote, or a representation of your professional interests, make sure it's high-quality and relevant.

Pro tip: Use Figma’s design tool to create or customize your background photo or explore the Figma community for LinkedIn background templates.

LinkedIn in-feed post sizes

To make the most of your in-feed posts, follow LinkedIn’s suggested image sizing and video format guidelines to ensure your post is displayed correctly.

LinkedIn post image size

You can share three types of post images on LinkedIn: square, landscape, and portrait. The format you choose should align with the content you’re sharing. For example, square images are great for short, attention-grabbing visuals, while landscapes are ideal for storytelling and showcasing larger images like infographics.

LinkedIn recommends the following size specifications for in-feed post images:

• Recommended image size: 1080 x 1080 pixels (square), 1920 x 1080 pixels (portrait), and 1200 x 626 pixels (landscape)
• Maximum file size: 8 MB
• File format: PNG or JPG

LinkedIn video size

Videos are another powerful way to connect with your audience and share valuable insights. When uploading videos to LinkedIn, make sure your video follows the below specs:

• Video size: 256 x 144 pixels (minimum) to 4096 x 2304 pixels (maximum)
• File size: 75 KB (minimum) to 5 MB (maximum)
• Video duration: 15 minutes when uploaded from desktop or 10 minutes when uploaded from the mobile app
• Aspect ratio: 1:2.4 to 2.4:1
• Frame rates: 10 fps to 60 fps
• Bit rates: 192 kbps to 30 Mbps

LinkedIn Ad sizes

Running ads on LinkedIn can help generate qualified leads for your business, attract high-quality talent, and expand your professional network. Businesses that need to target based on job type, seniority, industry, and title can reliably do so with the LinkedIn Ads platform.

Here are the various ad formats and sizing to know when running ads on LinkedIn.

LinkedIn ad image size

If you have a simple call to action (CTA) that targets a specific product or service, LinkedIn single-image ads can be a powerful tool, allowing you to create visually appealing designs that will leave a lasting impression on your target audience.

LinkedIn recommends the following sizing for single-image ads:

• Recommended image size: 1200 x 628 pixels (landscape), 1200 x 1200 pixels (square), and 720 x 900 pixels (vertical)
• Maximum file size: 5 MB
• File format: PNG, JPG, or GIF (must be 250 frames or shorter)

Pro tip: To see how your LinkedIn ads will look on the platform, use the LinkedIn Ad mockup template from the Figma community.

LinkedIn carousel ad size

Carousel images work well to tell a story or display multiple products. Though there is less opportunity to focus on individual products, your audience will likely spend more time clicking through the ad, boosting engagement.

LinkedIn’s carousel image ad size follows these guidelines:

• Recommended image size: 1080 x 1080 pixels (1:1 aspect ratio)
• Maximum file size: 10 MB
• File format: PNG, JPG, or GIF (non-animated)

LinkedIn sponsored InMail image size

Sponsored InMail messages are best for customized notes and images sent directly to your audience’s inbox. Ensure your image design and text align to create a cohesive message that’s easy for your audience to understand.

Sponsored InMail images on LinkedIn work best at the following dimensions:

• Recommended image size: 300 x 250 pixels
• Maximum file size: 2 MB
• File format: PNG or JPG

Four design tips for creating LinkedIn images

Follow these four simple design tips to create high-quality images and elevate your LinkedIn presence.

• Remain consistent. Design with consistency to make your LinkedIn posts and ads more recognizable. This means using a consistent color palette and typography that aligns with your brand image.
• Add text overlays. Your image design should capture your audience’s attention and describe your core message or product offering at a glance. Combine eye-catching visuals with clear messaging and your logo. Remember to add a strong CTA to encourage user engagement.
• Optimize for mobile. Your images should look great on mobile and desktop devices. Make sure to follow the dimensions outlined above to ensure your images are optimized for any viewing device.
• Use templates. If you’re feeling stuck, the Figma Community offers a wide range of design templates to help you create stunning images with ease. Using templates can jumpstart your creativity and ensure your designs leave a lasting impression without having to start from scratch.

Design your LinkedIn images with Figma

Ready to create ads and post content on LinkedIn that you can feel great about? Figma can help you design standout designs your audience will love. Here’s how:

• Figma’s social media kit includes pre-sized social media sizes for your LinkedIn profile to ensure every image is high-quality.
• Use Figma’s other social media image size guides to make sure your branded content stays consistent across platforms like YouTube or Facebook.
• Explore the Figma community for additional social media templates to inspire your designs and leave a lasting impression on your audience.