How LetsTok Wins New Clients With Content Created Using Outranking

LetsTok is an AI-powered influencer marketing platform that connects brands with social media influencers and creators. The platform is available worldwide, and they aim to amplify their brand through the power of content marketing.

Aron Schoenfeld — LetsTok’s marketing director — wanted to grow the platform through SEO and content. To do that, he needs to juggle between creating helpful content with an eye for SEO.

From Agency to Platform

When Aron joined LetsTok, the company was more of an agency and not a platform. It had a completely different website, and if they were going to transform the agency into a platform, they also needed to transform that website.

The problem: the website wasn’t up to standards. For one, there wasn’t any blog page driving traffic to it. Aron knew that they needed some help generating content and managing their SEO needs.

That was when they found Outranking.

Outranking for Fluff-Free Articles

One thing that Aron prioritized in his search was the ability to generate high-quality, AI-assisted content that was to the point, factual and fluff-free as well as incorporated a wide breadth of data in every article.

"Google’s smarter than us, and it can tell when the article’s is full of fluff. Being able to pull real data and useful information from other places is super important for us, and Outranking does that,”

Aron Schoenfeld

After deciding to use Outranking, Aron quickly received positive feedback:

People told them that they were doing the right things
They were on track to rank for more keywords.

“Google hasn’t fully crawled the whole site yet, but we’ve had a lot of good feedback on the content… that feedback that the content looks like it’s written by a human is truly validating for us,”

Aron Schoenfeld explained

Outranking: “It Makes Life Really Easy”

Aron praises Outranking’s highly intuitive design and workflow.

“Almost anyone could just go on and use Outranking. It’s very intuitive, and anybody can use it right away,”

Aron Schoenfeld

This pairs well with Outranking’s one-click WordPress publishing plugin. Aron is also pleased with the platform’s step-by-step process that allows his team to optimize every article they publish.

“It tells you where you are in the process and shows you what you have to accomplish to be ready to publish — it makes life really easy. I even can stop work at any point, and my coworkers will know where I am in the writing process,”

Aron Schoenfeld explained

Results

Becoming an Authority in Influencer Marketing

Finally, while LetsTok uses the articles to drive traffic to their website, Aron also uses them to impress potential clients.

“Outranking has helped us generate more awareness and close projects. We send our content to potential clients,” he explained. “There was a case where I sent someone one of our blogs and he was immediately convinced that we’re an authority in influencer marketing.”

At the end of the day, clients look at LetsTok’s content as a reliable source of expertise. Aaron is confident that their website will perform well, thanks to Outranking help: “They look at our blogs and say that we have better content and know more about influencer marketing than competitors.”