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Customer Data Platforms: A Marketer’s Guide

While CDPs have historically gotten a bad rap for requiring lengthy integrations and being slow to deliver ROI, customer data has never been more important.
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Marketing Automation Platforms: A Marketer’s Guide

What began as a B2B-focused technology for email and lead nurturing has expanded into a core capability for both B2B and B2C marketers.
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Agentic AI, Decoded: A Practical Guide for Marketers

Interested in exploring agentic AI but nervous about getting tripped up? Our new report will get you started on the right foot.
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The Marketer’s Channel Playbook

In an era where 40% of customers will walk away if they can’t use their preferred channel, “being everywhere” isn’t just a goal, it’s a survival tactic. But true cross-channel success isn’t about shouting louder; it’s about appearing smarter. Engagement shouldn’t happen in silos. Research shows that customers engaging across multiple channels spend 10% more […]
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Global Benchmark Report 2026: Cross-Channel Marketing

Stop guessing and start leading. Master the 2026 landscape with data from billions of campaigns. Get the benchmarks you need to dominate cross-channel marketing today.
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Moving AI From Pilots Into Production

Stop stalling in pilot mode. Learn the executive mandates and operational pillars required to move AI into reliable production and finally deliver measurable ROI.
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How to Get Cited in ChatGPT & AI Overviews (5 SEO Tactics That Actually Work)

Screenshot 2025 12 12 At 12.28.11 PM
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🚨 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱 𝗖𝗼𝗿𝗲 𝗨𝗽𝗱𝗮𝘁𝗲 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘄𝗮𝘆. This marks the 3rd core update of 2025 (and the 4th confirmed update overall). Rollout may take up to 3 weeks…

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Most teams slow down in December. The smartest teams use the quiet to tighten their #SEO systems before Q1 chaos hits. Here’s a high-impact, 2026-ready EOY SEO checklist you’ll thank yourself for in January

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“𝗚𝗼𝗼𝗱 𝗔𝗜 𝗦𝗘𝗢 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗴𝗼𝗼𝗱 𝗦𝗘𝗢” 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝘀𝘁𝗶𝗿 𝘂𝗽 𝗱𝗲𝗯𝗮𝘁𝗲. Part of the controversy seems to stem from a perceived lack of reliable data. We’re partial to Semrush One….

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