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Case study

67 results

The new business case for design systems
January 13, 2026
By Figma
Design systems have evolved from static libraries to key drivers of business revenue, customer loyalty, and product strategy. Here’s what you need to know about how to track and communicate the value of your design system, based on new research from the Design Executive Council (DXC).
Insights
Design systems
Thought leadership
Report
Case study
Version control: One founder’s mission to save local farms with Figma Make
November 26, 2025
By Matt Alagiah
Factory farms and rising costs are putting British Columbia’s small growers out of business at an alarming rate. To fight back, entrepreneur Aaron Veale used Figma Make to build a marketplace app that helps farmers sell their produce—all in a matter of weeks.
Maker Stories
Figma Make
AI
Case study
The branding for Intercom’s AI summit looks like an alien superbloom
September 19, 2025
By Jenny Xie
For the customer service and AI event Pioneer, Intercom’s designers used Figma to create a visual language of surreal flowers and shape-shifting pollen.
Maker Stories
Branding
Marketing
Case study
Design systems
Motion
Collaboration
Design
The anatomy of a summer campaign: How Instacart staged a sick ’90s throwback
September 9, 2025
By Jenny Xie
Fish-eye lens, oversize tees, and a free concert with Third Eye Blind—here’s how Instacart’s creative studio and marketing teams pulled off a nostalgic summer campaign featuring our favorite snacks from 1999.
Maker Stories
Marketing
Branding
Design
Case study
Culture
How Headspace built an AI companion that fosters trust and transparency
May 5, 2025
By Matt Alagiah
Creating an AI-powered feature for mental health poses myriad challenges—especially around keeping users safe and supported. Here, the product and brand teams talk through how they built Ebb with care and sensitivity.
Maker Stories
AI
Design
Branding
Case study
Config
How Polaroid is building its next era of innovation
May 5, 2025
By Nika Simovich Fisher
Once on the brink of extinction, the company behind the beloved instant camera is reaching a new generation of users with a new approach to design, development, and branding.
Maker Stories
Design systems
Prototyping
Design
UI/UX
Branding
Case study
Config
Made in Figma: The National Park Service goes from paper to pixels
October 21, 2024
By Jenny Xie
How do you design an app for 431 diverse national parks and monuments? By taking a page from iconic NPS park brochures. Learn how a small team adapted Massimo Vignelli’s seminal design system for a digital interface.
Maker Stories
Brainstorming
Design systems
Prototyping
Design
UI/UX
Branding
Case study
Collaboration
Figma Design
How HP powers up design handoff with Dev Mode
July 30, 2024
By Annie Berrones
HP’s design system team reveals how they used Figma to streamline processes, break down silos, and save developers time.
Working Well
Design systems
Case study
Engineering
Collaboration
Productivity
Dev Mode
Alaska Airlines reaches new heights with the help of variables
April 16, 2024
By Caitlin Lee
By leveraging advanced design system features like variables, Alaska Airlines takes the experience of air travel to a new level.
Working Well
Design systems
Design
UI/UX
Case study
Collaboration
Figma Design
How Carvana fuels consistency and scale
April 16, 2024
By Caitlin Lee
Carvana, the leading e-commerce brand for buying and selling used cars, steers itself through periods of growth and evolution by leveraging its design system and variables.
Working Well
Design systems
Design
UI/UX
Case study
Collaboration
Figma Design
The anatomy of a Super Bowl ad
February 13, 2024
By Jenny Xie
How learning app Duolingo’s cheeky five-second spot beat the odds in a crowded field.
Maker Stories
Behind the scenes
Branding
Brainstorming
Case study
Collaboration
Design
Engineering
Marketing
Productivity
UI/UX
An insider’s guide to a seamless Figma migration
February 2, 2024
By Clara Ujiie
Migration isn’t simply about switching tools—it’s about embracing new ways of working. In this guide, Designer Advocate Clara Ujiie walks through each stage, offering insights and practical tips to make your transition to Figma smooth and successful.
Working Well
Operations
Tips & inspiration
Design systems
Collaboration
Product management
Case study
UI/UX