OpenAI
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Dig Deeper into OpenAI:
ChatGPT ads spotted and they are quite aggressive
ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.
ChatGPT ads collapse the wall between SEO and paid media
ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility.
AI search KPIs: Focus on inclusion, not position
AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility strategy.
How to create a persona GPT for SEO audience research
Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews.
OpenAI details how ads will work in ChatGPT
Ads will appear only in Free and Go tiers, with sensitive topics excluded and users able to adjust personalization or upgrade to remove them.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
OpenAI starts testing ChatGPT ads
OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.
A preview of ChatGPT’s ad controls just surfaced
A leaked preview of ChatGPT’s ad settings shows advertisers how personalization and privacy will shape ads in conversational AI.
OpenAI quietly lays groundwork for ads in ChatGPT
ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.
Ads in ChatGPT: Why behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
ChatGPT ads come with premium prices — and limited data
OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.
OpenAI moves on ChatGPT ads with impression-based launch
ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.
75% of ChatGPT users rely on ‘keywords’ for local services: New data
New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and limited follow-up.
OpenAI will begin testing ChatGPT ads in the U.S.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
ChatGPT is currently down for many
OpenAI confirmed the issue and wrote, "We’re currently experiencing issues."
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
From scripts to agents: OpenAI’s new tools unlock the next phase of automation
OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.
How to get cited by ChatGPT: The content traits LLMs quote most
An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT citations.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
OpenAI launches a web browser – ChatGPT Atlas
And its built in search features seem to use Google Search.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
How different AI engines generate and cite answers
See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.
Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’
OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s future ad business.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
ChatGPT search update focuses on quality, shopping, format
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
ChatGPT is sending less traffic to websites – down 52% in a month
Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting.
Surviving the search revolution: 7 lessons from losing weight with AI
What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.
GPT-5 is here: OpenAI promises better writing, faster research
OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
The Great Decoupling of search and the birth of the agentic web
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.
Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative
Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more.
Using ChatGPT’s Advanced Data Analysis feature for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
How ChatGPT search ranks products and merchants
ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.