Retire these 9 SEO metrics before they derail your 2026 strategy
Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.
Contributor
Adam Heitzman's latest articles
How to explain flat traffic when SEO is actually working
AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.
Why SEO annual plans fall apart – and how to build one that holds up
Annual SEO planning still works when it’s built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter.
3 GEO experiments you should try this year
Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.
The new SEO sales tactic: Selling the AI dream
Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.
AI hype vs. SEO reality: What actually drives leads and revenue
AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
Don’t kill your SEO budget, shift it
SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.
How to measure SEO success when AI is changing search
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
SEO priorities for 2025: Your guide to search success
SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.
How to restructure your website using personas: A guide for better results
Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.
How FTC’s new review policy could impact your local SEO
Navigate the FTC's new review regulations confidently with tips for compliant review collection, Google Business Profile management and more.