What Google and Microsoft patents teach us about GEO
Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in generative results.
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Olaf Kopp's latest articles
Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals
Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Authority management: A new discipline in the era of SGE and E-E-A-T
The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
What is semantic search: A deep dive into entity-based search
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
Google’s helpful content update: A critical recap
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.